Target Holiday
Target Holiday
Target Holiday
Client
Target
Year
Holiday Fun! is a holiday campaign concept I created for Target as part of a class project.
2022
Holiday Fun! is a holiday campaign concept I created for Target as part of a class project.
Holiday Fun! is a holiday campaign concept I created for Target as part of a class project.
Overview
While Target is known for its clean, minimalistic branding, I wanted to take a fresh approach—introducing bold colors, hand-drawn illustrations, and festive elements to bring a more whimsical vibe to the season. This project challenged me to reimagine Target’s aesthetic while still staying true to its approachable and family-friendly tone. The result is a fun, vibrant campaign that invites everyone to join in on the holiday cheer.
While Target is known for its clean, minimalistic branding, I wanted to take a fresh approach—introducing bold colors, hand-drawn illustrations, and festive elements to bring a more whimsical vibe to the season. This project challenged me to reimagine Target’s aesthetic while still staying true to its approachable and family-friendly tone. The result is a fun, vibrant campaign that invites everyone to join in on the holiday cheer.
Client
Target
Service
Illustration
Typography
Packaging
Challenges
Finding the right balance between playful and polished was a big part of this project. I wanted to push Target’s clean, minimal style into something a bit more playful and festive without losing that friendly, approachable feel. It was a creative challenge to introduce hand-drawn elements and vibrant colors while still making it feel like it belonged in the Target world.
Finding the right balance between playful and polished was a big part of this project. I wanted to push Target’s clean, minimal style into something a bit more playful and festive without losing that friendly, approachable feel. It was a creative challenge to introduce hand-drawn elements and vibrant colors while still making it feel like it belonged in the Target world.
Solution
I leaned into a playful, nostalgic style, mixing bold colors, textured backgrounds, and hand-drawn characters to capture the festive energy of the holidays. By pairing quirky illustrations with chunky, vintage-inspired type, I created a design that feels both fun and inviting, staying true to Target’s friendly vibe while adding a fresh, whimsical twist.
I leaned into a playful, nostalgic style, mixing bold colors, textured backgrounds, and hand-drawn characters to capture the festive energy of the holidays. By pairing quirky illustrations with chunky, vintage-inspired type, I created a design that feels both fun and inviting, staying true to Target’s friendly vibe while adding a fresh, whimsical twist.
Results
The final design came together as a fun, nostalgic take on the holidays, with hand-drawn characters and bold, textured typography that capture the season’s energy. It’s one of the more fun creations I’ve made, hitting that sweet spot between playful and on-brand, bringing a bit of whimsy to Target’s signature style.
The final design came together as a fun, nostalgic take on the holidays, with hand-drawn characters and bold, textured typography that capture the season’s energy. It’s one of the more fun creations I’ve made, hitting that sweet spot between playful and on-brand, bringing a bit of whimsy to Target’s signature style.
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