hey there!
I'm Daniela, a graphic designer who loves creating work with purpose.
I didn't discover my love for design until my senior year of high school, when my dad introduced me to graphic design. One class was all it took, I was hooked. That passion led me to earn my BFA in Graphic Design from Colorado State University in Spring 2024.
As someone with parents from Latin America, I draw inspiration from the creativity and vibrant colors I grew up surrounded by. Those influences continue to shape my work today, including the bold colors throughout my personal brand. Outside of design, you'll usually find me spending time with family or hanging out with my cat, Panchito.
Working in marketing has strengthened the way I approach design, teaching me to think beyond aesthetics and focus on strategy, communication, and creating work with purpose.
Above all, my faith in Christ is the foundation of everything I do. I believe I was created to create, and I strive to use my skills to serve others through thoughtful, intentional design.
my journey so far…
EL CENTRO
Marketing Coordinator 2021-2022
My introduction to professional marketing and design. I created visual content and marketing materials designed to connect with students and support audience-focused communication. This experience sparked my interest in how design and marketing work together.
LSC MARKETING
Graphic Designer
2023-2024
As a Graphic Designer for the Lory Student Center, I created print and digital advertising materials for university departments and campus initiatives. Working directly with clients helped me translate project needs into visual solutions while managing multiple projects and deadlines.
23 CHURCH
Graphic Design Intern
2024
At 23 Church, I had the opportunity to explore branding and campaign design on a larger scale. I developed the organization's brand book and led creative execution for a campaign across graphics, stage design, promotional materials, and social media.
FLOOD & PETERSON
Marketing Coordinator
2024-Present
Today, I work across marketing, design, and business communications at Flood & Peterson. I create print and digital marketing materials, support sales and client-facing initiatives, and collaborate with teams across the company. I'm also part of the team behind our largest annual event, the Flood & Peterson Symposium, which brings together nearly 500 professionals each year.
