Innermost
Innermost
Innermost
Client
Innermost Nutrition
Year
One of my favorite recent projects was creating the brand identity and website for Innermost, a wellness brand started by a registered dietitian.
2024-2025
One of my favorite recent projects was creating the brand identity and website for Innermost, a wellness brand started by a registered dietitian.
One of my favorite recent projects was creating the brand identity and website for Innermost, a wellness brand started by a registered dietitian.
Overview
Innermost is a wellness brand created by a registered dietitian with a focus on nutrition and holistic health. For this project, I developed a complete brand identity, including logo design, color palette, and typography, alongside a fully customized website. The goal was to capture the brand’s calm, welcoming vibe while maintaining a professional feel. I chose soft, soothing tones and clean, modern typography to create a cohesive visual identity that reflects the heart of the brand.
Innermost is a wellness brand created by a registered dietitian with a focus on nutrition and holistic health. For this project, I developed a complete brand identity, including logo design, color palette, and typography, alongside a fully customized website. The goal was to capture the brand’s calm, welcoming vibe while maintaining a professional feel. I chose soft, soothing tones and clean, modern typography to create a cohesive visual identity that reflects the heart of the brand.
Client
Innermost Nutrition
Industry
Health and Wellness
Service
Brand Identity
Logo Creation
Web Design
Challenges
Creating a brand that felt both professional and deeply personal was a key challenge for this project. I needed to balance the science-based credibility of a registered dietitian with the warm, approachable tone of a wellness coach. It was also important to design a visual identity that would resonate with clients looking for support on their wellness journey, without feeling overly clinical or intimidating.
Creating a brand that felt both professional and deeply personal was a key challenge for this project. I needed to balance the science-based credibility of a registered dietitian with the warm, approachable tone of a wellness coach. It was also important to design a visual identity that would resonate with clients looking for support on their wellness journey, without feeling overly clinical or intimidating.
Solution
I focused on creating a brand identity that felt inviting yet professional, using soft, calming color palettes and gentle typography to reflect the brand’s nurturing tone. I designed the website to be user-friendly and visually cohesive, making it easy for clients to connect with the brand’s mission. This approach made sure the brand felt approachable while still reflecting the expertise behind it.
I focused on creating a brand identity that felt inviting yet professional, using soft, calming color palettes and gentle typography to reflect the brand’s nurturing tone. I designed the website to be user-friendly and visually cohesive, making it easy for clients to connect with the brand’s mission. This approach made sure the brand felt approachable while still reflecting the expertise behind it.
Results
The final brand and website captured the calm, supportive vibe Innermost needed. It brought the dietitian’s vision to life, creating a warm, approachable identity that really connects with her audience. The brand now feels both personal and professional, perfectly reflecting her mission.
The final brand and website captured the calm, supportive vibe Innermost needed. It brought the dietitian’s vision to life, creating a warm, approachable identity that really connects with her audience. The brand now feels both personal and professional, perfectly reflecting her mission.
PORTFOLIO
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
Social Media
Social Media
Social Media
Typography & Illustration
Digital Marketing
Social Media
Social Media
Social Media
Typography & Illustration
Digital Marketing
Social Media
Social Media
Social Media
Typography & Illustration
Digital Marketing
Social Media
Social Media
Social Media
Typography & Illustration
Digital Marketing
Apparel Design
Apparel Design
Apparel Design
Typography
Illustration
Apparel Graphics
Apparel Design
Apparel Design
Apparel Design
Typography
Illustration
Apparel Graphics
Apparel Design
Apparel Design
Apparel Design
Typography
Illustration
Apparel Graphics
Apparel Design
Apparel Design
Apparel Design
Typography
Illustration
Apparel Graphics
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