Every fall, Flood and Peterson hosts its annual Symposium, a one-day event that brings together business leaders, safety professionals, HR teams, and risk management partners from across the industry. Attendees participate in educational breakout sessions, earn continuing education credits, connect with exhibitors, and network with peers. For several years, our marketing team worked within an established event brand, creating promotional materials across print and digital platforms. In 2026, I was given the opportunity to reimagine the Symposium identity and develop a new logo system that better reflected the growth of the event while remaining connected to the Flood and Peterson brand. While I kept the event's recognizable color palette to maintain brand consistency, my focus was on creating a more modern, timeless identity that aligned with our evolving style and company values. One of the primary challenges was designing a logo that could seamlessly adapt across a wide variety of promotional materials. The new identity needed to work equally well on large-format signage, digital marketing, printed collateral, event merchandise, and sponsorship materials. To achieve this, I developed a flexible logo system that included a primary horizontal logo, a stacked version for vertical applications, and a standalone brand mark that could be used independently when space was limited. I also intentionally moved away from emphasizing the Flood and Peterson logo within the new logo itself, allowing the Symposium brand to stand on its own while maintaining a clean, contemporary conference aesthetic. What I appreciate most about this project is the opportunity to elevate an event that has become a cornerstone of our company. While I am proud of the work our team accomplished with the previous branding, developing a refreshed identity allowed us to better reflect the professionalism, innovation, and leadership represented at the Symposium. The result is a more versatile and cohesive brand system that will support the event for years to come.