Downpour Worship Night
2025
objective
As a member of our youth group leadership team at 23 Church, I was responsible for creating the visual identity for a worship night planned by the entire team. The first step was choosing a title for the event, which ultimately became DOWNPOUR, inspired by the book of 1 Kings. What started as a t-shirt design for students to wear during the event quickly evolved into a broader branding opportunity. I saw the potential to extend the concept beyond apparel and create a promotional campaign that would build excitement leading up to the worship night through social media graphics, videos, and other event materials.
My goal was to create something modern and visually engaging for a teen audience while staying true to the theme of DOWNPOUR. I incorporated movement into the typography to reflect the idea of rain and momentum, while the blue color palette represented the coming downpour referenced in 1 Kings and the rain Elijah foretold. The back of the t-shirt was inspired by the event's key scripture and the call to "prepare your chariot," creating a meaningful connection between the design and the story behind the worship night.
impact
As the project expanded, I worked alongside our leadership team and youth members to develop social media graphics, promotional videos, and other content built around the DOWNPOUR theme. Not only did this help increase engagement on our youth group's Instagram page, but it also gave our youth group an opportunity to contribute creatively and take ownership of promoting the event. The project ultimately helped establish a visual direction and content style that continued to influence our social media presence.
outcome
From the social media campaign and event photography to the final t-shirts, I am proud of how every element came together. More than a design project, it was an opportunity to use my skills to serve my church and help create an experience that our youth genuinely connected with. It remains one of my most meaningful projects because of both the creative work involved and the impact it had on our youth group.