A woman in sporty attire, with a pink Nike top and black leggings, is being lifted by two men. She is in an outdoor parking lot, holding a helmet and posed like she's running or jumping. The background features a large sign that says 'PACE+' and a night sky with stars.
A stylized, orange-colored word 'me' with a black background.

PACE+

2025

Adobe Illustrator Black Logo
Adobe Photoshop Black Logo

objective

PACE+ was a concept project I participated in as part of a weekly social media design challenge alongside a community of talented designers. The challenge centered around creating a visual identity and packaging system for a fictional skincare brand designed specifically for athletes and active lifestyles.

PACE+ was envisioned as a brand that protects skin from sweat, sun exposure, and the everyday demands of training and competition. My goal was to create a bold, energetic identity that reflected movement, performance, and durability while maintaining a clean, modern aesthetic often associated with premium skincare brands. Throughout the design process, I explored typography, color, packaging layouts, and brand applications that would resonate with an active audience while helping the product stand out in a competitive market.

Hand holding a tube of Paige Foaming Cleanser, with the person applying it to their finger.
A container of PACE Dew Boost Moisturizer with an orange lid and white body, labeled for dry skin and recommended by dermatologists, placed on a white surface with shadows.
A lit outdoor advertisement at night featuring a woman in workout clothes performing a high knee raise with a man in workout gear and helmet close by, against a backdrop with the text "PACE+" and the caption "unstoppable skin."
Two colorful face mask packets, one orange labeled Berry Boost and one green labeled Fresh Mint, lying on a white surface.

outcome

What I enjoyed most about this project was the opportunity to push my creativity outside of client work and experiment with a new industry. It challenged me to think beyond logo design and develop a cohesive brand experience across multiple touchpoints. Projects like this allow me to continue refining my skills, exploring new design styles, and learning from other creatives in the design community.