Innermost Nutrition
2024-2025
objective
Innermost Nutrition was founded by Staci Villa, a coach and registered dietitian who believes lasting wellness starts with understanding the root causes of health challenges. When Staci approached me to create both a new brand identity and website, the goal was more than simply giving her business a professional look. She needed a brand and online presence that reflected her approach to nutrition, connected with potential clients, and clearly communicated the services she offered. Just as importantly, she wanted an identity that felt authentic to who she is and the way she serves her clients.
From the beginning, Staci envisioned a brand that felt modern, approachable, and feminine. Through logo exploration, typography studies, and close collaboration, we developed a visual identity that authentically reflected her mission. The final palette of blues and warm browns complemented her photography while reinforcing the welcoming and grounded nature of her practice.
Once the brand was established, I moved into designing and building a custom Squarespace website. My goal was to create a user-friendly experience that felt unique to Innermost Nutrition while remaining easy for Staci to manage after launch.
challenges
One of the biggest challenges throughout the project was maintaining consistency across the entire website. It wasn't enough for each individual page to look good, I needed the site to feel cohesive from start to finish. I focused on creating a consistent visual experience through layout and navigation so that every page felt like part of the same brand story. As the project progressed, I also learned how to work with custom code in Squarespace, allowing me to make design adjustments and add functionality beyond what the standard platform offered.
outcome
After nearly a year of collaboration, Innermost Nutrition launched as a cohesive brand and website that truly reflected Staci's vision. This project pushed me to grow both creatively and technically while reinforcing the importance of collaboration, problem-solving, and attention to detail throughout the design process.
