Brochure and booklet on a concrete surface, featuring construction workers and a tower crane.

Insurance Proposal Booklet

2025

Adobe Indesign Black Logo
Adobe Indesign Black Logo
Adobe Photoshop Black Logo

objective

Our marketing team was tasked with refreshing and modernizing an insurance proposal booklet that had originally been created in Word. This project gave us the opportunity to move beyond the limitations of that format and reimagine the piece using Adobe Creative Suite. With creative freedom to rethink the design, I focused on transforming a text-heavy document into a visually engaging experience that told a story rather than simply presenting information page after page.

A printed brochure for property and Casualty insurance proposals with a construction worker on the cover, laid out on a textured gray surface.

challenges

One of the biggest challenges was developing and maintaining a consistent visual style throughout the booklet. The goal wasn't just to make each page look better individually, but to create a cohesive design system that connected the entire publication. This project taught me the importance of building upon established design elements and making sure every page felt like part of the same story, rather than introducing new styles simply because they looked appealing.

Cover page with a dark blue background, construction crane silhouette, and the text '2026 Property & Casualty Insurance Proposal Booklet Template' with the Flood & Peterson logo. Inside pages show tables, charts, and images of construction sites with workers in safety gear and machinery.
Images of construction sites with workers, machinery, and charts related to construction progress and safety.

outcome

Open construction equipment catalog showing orange construction helmets and a yellow excavator on a textured surface.

In the end, I designed a custom insurance proposal booklet from the ground up, transforming content from a Word document into a polished, easy-to-navigate publication. Through thoughtful layout decisions, clear typographic hierarchy, and intentional visual storytelling, I converted dense, bullet-heavy content into a more engaging and professional experience. The final piece was professionally printed as a perfect-bound booklet on premium gloss stock and distributed to both the client and internal teams, where it continues to serve as a valuable resource.