23 Youth
2024-2025
objective
I had the opportunity to design the logo and brand identity for 23YTH, the youth ministry of 23 Church. The goal was to create a clean and recognizable brand that would resonate with youth while remaining flexible enough to support a wide variety of content across social media, events, merchandise, and promotional materials.
One of the key objectives of this project was establishing a consistent visual identity that the youth group could build upon for years to come. Prior to this project, there was not a dedicated logo that could be used across all platforms and communications. I wanted to create something simple yet memorable that would feel relevant to a younger audience while avoiding design trends that could quickly become outdated.
challenges
While the logo itself was important, this project was equally focused on social media marketing and content creation. Youth ministry relies heavily on digital communication to connect with students, promote events, and share updates, so it was essential that the brand work across Instagram graphics, event promotions, worship night campaigns, videos, and other digital content. Throughout the design process, I focused on developing a visual system that would allow the youth group to create cohesive content while maintaining a recognizable brand presence across every touchpoint.
outcome
What I appreciate most about this project is that it extended beyond a single logo design. It helped establish a visual direction for the ministry and gave us a foundation for future content and events. Since the launch of the brand, the identity was used across social media campaigns, event promotions, apparel, and other ministry materials, creating a stronger and more unified presence for 23YTH. It remains a favorite project of mine because it combined branding, marketing, and ministry into a single creative solution that support the youth group.
